Insights & Articles

Carey Hyndman joined Evan Bray on 650 CKOM to talk through what happens inside an organization on its worst day: who speaks, how fast, what to say when the facts are still coming in, and why the work starts long before the crisis does.

In a month filled with high-profile speeches — from city halls to global stages to local TEDx talks — one thing stood out clearly: great speeches aren’t built for sound bites alone.

When a crisis hits, organizations often know what to do operationally — but far fewer know what to say.