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Crisis Communications

Your Voice Consulting is a Saskatoon-based communications consulting firm serving clients across Canada that provides Crisis Communications support that helps organizations respond clearly, calmly, and confidently in high-pressure moments.
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Clarity and confidence when it matters the most

When the unexpected happens, every word counts. Your Voice Consulting helps organizations prepare for and respond to crises with calm, strategic precision — guiding teams to communicate clearly, protect their reputation, and maintain public trust.

If you’re facing a critical situation or want expert support in managing one, reach out today to steady your message and move forward with confidence.

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What’s the headline on your company risk register? Is there a certain scenario that keeps you up at night?

Every organization has a list of things that could go wrong, and typically they also have the plan for what to do operationally when the inevitable happens. But how are you going to communicate? To your employees, your customers or clients? Your regulator or government agency? The media? The public?

That’s where Your Voice Consulting comes in. We’ll help you build the crucial communications to wrap around your organization’s existing Crisis Plan, taking the guess work out of who will say what, when and to whom when you are experiencing the emergency and upheaval. 

Crisis Communications plans by Your Voice are practical and specific, and include tailored messaging for your top risks and templates for employee communication, social media posts and news releases. Coaching for spokespeople (executives and subject matter experts) is part of the package, to give your organization the confidence to perform during these challenging moments.

Need help managing a crisis right now?

When the situation is unfolding and every word matters, YVC can help you steady the message, guide your team, and communicate with clarity and confidence under pressure.

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By failing to prepare, you are preparing to fail.

Benjamin Franklin

Frequently Asked Questions

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What is crisis communications?

Answer

Crisis communications planning is the strategic management of messaging before, during, and after an unexpected event that could impact your organization’s reputation. It helps you deliver accurate, timely, and calm information to your audiences — even in high-pressure situations.

How do I prepare my organization for a crisis?

Answer

Preparation starts with identifying likely risks, planning key messages, assigning roles, and having templates ready for employee, media, and stakeholder communication. Your Voice Consulting helps organizations create tailored crisis communication plans so you’re ready long before the headlines hit.

What should I say during a company crisis?

Answer

During a crisis, honesty, empathy, and clarity are essential. Your messages should acknowledge the issue, outline next steps, and demonstrate accountability. We help clients craft statements that maintain public trust while giving leadership confidence to respond.

Who should speak for my organization in a crisis?

Answer

Ideally, a trained spokesperson or senior leader who can communicate with authority and composure. We provide coaching to prepare spokespeople for difficult interviews, ensuring consistent, credible communication.

Why is crisis communication planning important?

Answer

Because every minute counts. A proactive plan saves valuable time, reduces confusion, and protects your organization’s reputation when emotions and stakes are high.

Practical Examples

Crisis Communications in Context

Let’s Talk About Your Next Steps

If you’re in the middle of a challenging situation — or want expert guidance to prepare for one — Your Voice Consulting can help you find the right words and the right strategy. Let’s talk about how to steady your message, support your team, and protect your reputation when it matters most.

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